The use of video on social media has significantly increased in Sweden. Unlike traditional media, the content is dominated by short clips presented in endless feeds, according to Mediavision’s latest analysis of video on social media. Platforms like Facebook, Instagram and YouTube offer similar formats, but TikTok has emerged as a leading player in the […]

Mediavision’s Q2 analysis of the Swedish audio market shows that daily listening time is stable compared to the same period last year. The total listening time amounts to 100 minutes on an average day, covering both live radio and digital audio (audiobooks, music, and podcasts on demand). It is evident that the country’s listening behaviour […]

Ad-funded streaming subscriptions (HV0D), continue to grow in Sweden. Currently, close to 400,000 households have chosen to acquire at least one streaming service that is partly financed by advertising. Even though HVoD is a relatively new concept, growth has been strong during the year. Since the beginning of 2024, Mediavision reports a growth of 40 […]

Despite the the new Serie A season kicking off this weekend, the TV and streaming rights for the Italian football league remain unsold – at least officially – across all Nordic countries. Whoever picks up the right to distribute the Italian top league will have a solid fan base of around a million interested viewers […]

Piracy has been a challenge for the Nordic media market for many years. Despite efforts to limit piracy, illegal consumption of films, series and live sports is growing in most Nordic markets, according to data from Mediavision. Currently, 25 per cent of all 15-74-year-olds in the Nordics say they have downloaded or illegally streamed content […]

Currently, 65 per cent of households in Sweden have a paid streaming video service. It’s a stable level, with no growth in the number of paying households, reports Mediaivision. One way to increase consumer interest is to offer cheaper subscriptions through hybrid video-on-demand (HVoD), which is partially financed through advertising Since the turn of the […]

Password sharing is a topic that has received a lot of attention in the past year. Also in the Nordics, SVoD services have communicated their intentions to restrict password sharing, reports Mediavision. Simply put, their desire is to get paid for all users that consume content on their platform and, as the market matures, the […]

The Danish streaming market showcases stability during the first quarter of 2024, reports Mediavision. Household penetration of direct-to-consumer services remains at roughly 65 per cent, which equals approximately 1.7 million households. Stacking (number of paid streaming subscriptions per household) in Denmark is stable at just shy of three subscriptions per household. In total, Danish households […]

Nordic online video viewers’ demand for local content grew in autumn 2023 compared to the same period in 2022 reports Mediavision. Local fiction and entertainment now accounts for 25 per cent of all online viewing on curated on demand content. This excludes live sports, news and social media content. However, the available streaming supply of […]

The total Nordic video market is expected to reach €9.8 billion for the full year of 2023. The total market has grown two per cent yearly over the past four years, excluding currency effects (fixed to 2019). If this growth rate remains, the market will surpass €10 billion in 2024, forecasts Mediavision. The Nordic video […]