Attain, a permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, has announced a partnership with Samba TV, the specialist in AI technology for media analytics, to expand Attain’s incrementality measurement platform to include linear television. This collaboration provides marketers with a comprehensive, cross-channel view of sales lift […]

Cerillion, a provider of composable BSS/OSS solutions to the telecoms industry, has announced the launch of Cerillion 25.1, the new release of its pre-integrated BSS/OSS suite, which introduces a powerful, next-generation Promotions Engine designed to give communications services providers (CSPs) unprecedented agility in how they create, manage and scale personalised offers. Many CSPs face challenges […]

Ozone – the digital advertising business founded by four UK publishers – has announced a number of changes across the organisation as it accelerates the growth of its audience platform business. Underpinning this shift is a refreshed advertiser narrative that aims to squarely position Ozone as a complementary platform alternative to social and programmatic tech […]

Technetix Group, the broadband technology provider, has successfully renewed and upgraded its ISO27001 certification to the latest ISO27001:2022 standard, demonstrating its commitment to the highest standards of information security and data protection. Geert van Gesink, Vice President IT at Technetix, commented: “Achieving the upgrade to the latest ISO27001:2022 certification standard is a significant milestone for Technetix. […]

Blaze Media, the US independent media company, has announced a new partnership with former Robert F Kennedy Jr vice presidential running mate Nicole Shanahan to license for BlazeTV+ and exclusively represent to the ad market her long-form interview show Back to the People. The partnership reflects Blaze Media’s continued investment in programming that makes it […]

SF Studios has announced that Charlotte Førli Neumann will be joining the company as Head of Theatrical Distribution in Norway, starting August 1st. In this role, Neumann will oversee all aspects of theatrical film releases in Norway, including strategy, budgeting, release planning, marketing, sales, and media investments. Neumann brings over 20 years of experience in […]

ION will air a doubleheader of WNBA preseason games – representing the first-ever nationally televised preseason contests in league history – on May 2nd, that will launch another year of the WNBA Friday Night Spotlight on ION for Scripps Sports. Both games will feature star players returning to their college home courts. In the opening […]

Truthset, the data validation company, has introduced Data-Rated Audiences — a solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly, delivering unmatched consistency, transparency, and performance in data-driven marketing. For the first time, marketers can identify and activate 100% deterministic, person-based audiences […]