Blaze Media to license & sell Back to the People
April 28, 2025
Blaze Media, the US independent media company, has announced a new partnership with former Robert F Kennedy Jr vice presidential running mate Nicole Shanahan to license for BlazeTV+ and exclusively represent to the ad market her long-form interview show Back to the People.
The partnership reflects Blaze Media’s continued investment in programming that makes it the go-to source of news and entertainment content for the growing and politically influential coalition of young families, parents and independent-minded Americans seeking content rooted in their values of health, freedom and faith.
Shanahan’s success as an entrepreneur, attorney and activist led to her life in media. She is building a platform focused on what matters to Americans, health, environmental and systemic reform.
“Nicole brings a unique perspective and a growing audience of Americans who are hungry for real dialogue outside the filter of legacy media,” said Blaze Media CEO Tyler Cardon. “We’re proud to support her vision and help her reach even more people who care about raising healthy families and Making America Healthy Again (MAHA).”
We’re living through a time when trust in the mainstream media has collapsed—and for good reason. People want to hear real conversations that challenge the status quo, that speak to our values, our families, and our future,” said Shanahan. “Partnering with Blaze Media gives Back to the People the platform to grow into exactly that—a home for truth-seekers, free thinkers, and those who still believe in the strength, wisdom, and resilience of the human spirit.”
Through its partnership with Shanahan, Blaze Media will support the show with creative resources, exclusive ad representation and promotion access across its owned and operated platforms. It also marks a broader strategic shift for Blaze Media to offer independent creators the sales infrastructure, promotional reach and creative freedom to grow on their own terms.
Shanahan will continue to feature in-depth interviews and candid conversations with thought leaders, cultural critics and the voices shaping the future of the country. Back to the People will be available Wednesday, April 23 to BlazeTV+ subscribers and distributed on Blaze Live, Blaze Media’s 24/7 PlutoTV channel. As well as YouTube, Spotify, X, and Apple Podcasts and everywhere podcasts are available.
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