TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its Q4 2024 Video Trends Report and found consumers in the US and Canada have begun to declutter their video libraries, in an effort to simplify their entertainment experiences. This trend of streamlining video services underscores the critical role high-quality content has in […]
XITE, the music video platform, is expanding its footprint in the US with the launch of two new channels – XITE Christian Hits and XITE Gospel – on Prime Video. At the same time, XITE Christian Hits and XITE Reggae Vibes have joined the growing lineup on Fire TV Channels. On Prime Video, XITE Christian […]
Blaze Media, the US independent media company, has announced a new partnership with former Robert F Kennedy Jr vice presidential running mate Nicole Shanahan to license for BlazeTV+ and exclusively represent to the ad market her long-form interview show Back to the People. The partnership reflects Blaze Media’s continued investment in programming that makes it […]
Truthset, the data validation company, has introduced Data-Rated Audiences — a solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly, delivering unmatched consistency, transparency, and performance in data-driven marketing. For the first time, marketers can identify and activate 100% deterministic, person-based audiences […]
Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]
OUTtv, the LGBTQ+ streaming service, has launched on YouTube TV and YouTube Primetime Channels in the US. Beginning this week, subscribers can access OUTtv’s signature mix of original series, documentaries, reality shows, and feature films celebrating queer voices, for $5.99 per month, on all devices supported by YouTube. With over 8 million subscribers, YouTube TV […]
LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced the appointment of Mike Evans as Senior Vice President, Head of US Sales. Evans brings more than two decades of experience in digital media and advertising technology to the role, having held leadership roles at companies including Oracle, Xaxis, TURN, MediaMath and […]
Simply.TV, a video metadata provider, has announced the acquisition of Red Bee Media’s Content Discovery Business, strengthening the company’s position in the US market. In conjunction with this acquisition, Simply.TV has secured a majority growth equity investment from Summit Partners, marking the company’s first institutional funding. By integrating Red Bee Media’s extensive US data offerings […]
With ATSC 3.0 broadcast technology and 5G wireless deploying rapidly across the US and the globe, FreeCast is laying out a new strategy to take advantage of these wireless content delivery options. The company’s software aggregates FAST and premium streaming channels, free ad-based VoD content from across the internet, streaming subscriptions services, and pay-per-view video […]
The Coalition for Innovative Media Measurement (CIMM) has announced the launch of a new initiative to explore how the economics of operating a currency-grade national TV measurement solution are evolving – and what this means for the multi-currency marketplace in the US. Led by industry executives Manish Bhatia and Josh Chasin, in collaboration with CIMM’s […]