AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
The Canadian Premier League (CPL) has launched a new-look website and app, offering supporters of Canada’s men’s domestic professional football league an endhanced digital experience. The League and club websites, as well as the Centre Circle app, have all undergone major upgrades, including a new design with a more intuitive, user-friendly interface. The CPL’s revamped […]
AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as competing priorities. Four years after ATT’s introduction, the industry appears to have transformed what was once viewed as a limitation into a foundation for more transparent, consent-based […]
DAZN, the sports streaming platform, has announced the launch of Scores – a new stats engine that is tailored to each user’s preferences, providing in-depth insights and real-time scores. Scores covers football matches around the world, allowing DAZN’s registered users to follow their favourite clubs and competitions for free. Available globally and in multiple languages, […]
People who think they are saving energy by using dark mode rather than light mode on their apps and websites are actually using more energy, according to research from BBC Research & Development (R&D). The vast majority of people using an app or website in dark mode turn the brightness of their device up far […]
Canal+ and Samsung Electronics have extended their strategic partnership to cover over 40 territories globally. This new partnership reinforces will include the distribution of Canal+ applications on over 25 million Samsung Smart TVs. The deal marks the expansion of the collaboration between the two groups in Canal+ European, Asian and French Overseas Territories, alongside the […]
TATSUJIN, a Japanese video game publisher founded by industry veteran Masahiro Yuge, and one of the original founders of the celebrated arcade developer Toaplan, have announced the availability of Amusement Arcade Toaplan for iOS and Android mobile platforms. Toaplan was a popular arcade game developer in the 80s and 90s that had a huge influence […]
The Apple TV app is now available to download from Google Play on Android mobile devices — including phones, tablets, and foldables — offering Android users access to Apple Original series and films on Apple TV+, along with MLS Season Pass, the home of Major League Soccer. Available globally, Apple says the the Apple TV […]
UK media regulator Ofcom is publishing two consultations as part of its implementation of the Media Act. These new laws seek to ensure, among other things, that audiences can easily find and discover public service broadcasters’ content on connected TV platforms, and that they are well served by this content. Specifically, the new laws require […]
UK commercial news organisations have attacked the BBC for promoting its services above their media apps on smartphones on Apple and Android platforms. Executives accused the BBC of an aggressive marketing strategy in app stores that has diverted audiences away from commercial news apps. The corporation’s “apparent willingness to compete very aggressively with commercial providers […]