Rakuten TV, the European streaming platforms, has announced a new agreement with Mattel, the toy manufacturing and entertainment company. This partnership will bring a lineup of Mattel’s iconic children’s content across Europe. The content will be available on Rakuten TV’s Family channel and will also be accessible on-demand as part of Rakuten TV’s library of free content.

As part of the deal, Rakuten TV will offer a selection of beloved animated series and movies, featuring celebrated brands such as Barbie, Hot Wheels, Thomas & Friends, Monster High and more. The partnership covers key European markets, including the UK, France, Germany, Italy, Spain, the Nordics, the Netherlands, Ireland, Belgium, Luxembourg, Poland and Portugal.

Marcos Milanez, Chief Content Officer at Rakuten TV, commented: “We are excited to partner with Mattel to bring their iconic brands to our European audiences through our AVoD and FAST channels. This collaboration enhances our commitment to providing a diverse range of high-quality, family-friendly content, ensuring viewers across the region can enjoy the best in entertainment, free of charge.”

In addition to the Mattel partnership, Rakuten TV has also announced it is launching three new O&O (Owned and Operated) FAST channels. These new channels are available on the Rakuten TV app and on Samsung TV+ effective immediately. As part of this expansion, viewers in Spain can now access the new Sci-Fi channel, featuring a selection of futuristic films. Viewers in Portugal can watch the Top Movies channel, showcasing a curated lineup of popular films. And the Romance channel, which has already captured the hearts of viewers in Sweden, is now available in Denmark, Finland and Norway, offering a collection of love stories and timeless classics. 

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Categories: Articles, Content, FTA

Tags: Barbie, FAST, Mattel, Rakuten TV