Rakuten TV, the European streaming platforms, has announced a new agreement with Mattel, the toy manufacturing and entertainment company. This partnership will bring a lineup of Mattel’s iconic children’s content across Europe. The content will be available on Rakuten TV’s Family channel and will also be accessible on-demand as part of Rakuten TV’s library of […]
Mattel has officially launched its full lineup of FAST channels across current partnering platforms in the US, with more expansions planned for 2025 and beyond, as the company continues to expand its digital presence. The channels bring hours of family-friendly content to fans of Mattel’s iconic and beloved IP, offering easy access to popular shows […]
Hot Wheels Let’s Race is returning for Season 3 with five new 22-minute episodes, premiering globally on Netflix on March 3rd. The hit animated series has performed strongly on Netflix charts, with Season 1 spending four weeks in the Global Top 10 TV (English), reaching the Top 10 in 69 countries, and amassing over 22 […]
Mattel, the global toy and family entertainment company, has revealed the trailer and key art for their first ever Barney’s World YouTube special, Barney’s World: I Love Me Too. The special sees Barney, Baby Bop and friends go on a musical, imagination-filled journey of self-love when Baby Bop discovers that she suddenly has the power […]
Glittering, a new original song performed by Jordin Sparks, that will be featured in the fourth episode of Mattel’s upcoming series Barbie Mysteries: The Great Horse Chase, premiering November 1st on Netflix. The single and animated music video are available to watch now on YouTube and streaming platforms globally. Sparks commented: “I loved Barbie as […]
Mattel, the toy and family entertainment company, and ITV have jointly announced new game show Pictionary (25 x 30”) based on the popular drawing game. The show will be produced by Whisper North and hosted by Mel Giedroyc. The format deal was brokered by Laura Burrell, Vice President, International Formats, Paramount Global Content Distribution. Following […]
Mattel, the toy and family entertainment company, and Aardman, the celebrated animation studio behind the likes of Chicken Run, Shaun the Sheep and Wallace & Gromit, are partering to co-develop a new stop-motion 3D animated TV series featuring Pingu The new series will be inspired by Mattel’s mischievous young penguin who lives at the South […]
Entertainment, advertising, technology and policy leaders have joined forces to announce the creation of the In-Scene AI Ethics Council, with a mission to ensure AI is used responsibly and effectively in the field of virtual product placement to benefit consumers, creators, and businesses. Generative AI had its breakout year in 2023 and is on track to […]
Mattel, the global toy and family entertainment company, has announced that Season 2 of the hit animated series Hot Wheels Let’s Race will debut globally on September 9th on Netflix. Upon premiering in March 2024, the first season of Hot Wheels Let’s Race spent four weeks in the Global Top 10 TV (English) and reached […]
Mattel has announced Barbie Mysteries: The Great Horse Chase, Mattel Television Studios’ all-new animated children’s series, will debut globally on Netflix this autumn. Featuring an all-new animation style and storyline, Barbie Mysteries: The Great Horse Chase will consist of eight 25-minute episodes. The series follows Barbie ‘Brooklyn’ Roberts and Barbie ‘Malibu’ Roberts as they embark […]