Advanced Television

streaming

Study: Streaming ads drive higher trust, recall, purchase intent

Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the effectiveness of ads within premium content environments. The findings underscore the growing importance of streaming TV as a trusted and impactful advertising channel. Key […]

February 18, 2025

DVB publishes accessibility implementation guidelines for DVB-I

DVB has released a new set of guidelines to support the implementation of accessibility measures in DVB-I services. Published as DVB BlueBook A185, these guidelines set out the mechanisms for signalling accessibility services in DVB-I, enabling better support for features such as subtitles, audio description, and sign language interpretation. Future revisions of the document will […]

February 17, 2025

Roku FY revenue up 18%

Roku, the streaming specialist has reported its full year 2024 results. Total net revenue stood at $4.1 billion (€3.9bn), up 18 per cent year over year (YoY) and platform revenue was $3.5 billion, up 18 per cent YoY and up 15 per cent YoY excluding political ad spend. Gross profit was $1.8 billion, up 19 […]

February 14, 2025

How online entertainment is taking over the industry

Online entertainment has become the norm. We do everything online, from working and paying bills to shopping, reading and learning. Why would entertainment be any different? Every aspect of the entertainment industry has shifted to the digital. We can still attend entertainment events in the real world, but increasingly, even live entertainment is offered online. […]

February 4, 2025

Study: Global data traffic volume hits new record

DE-CIX, the Internet Exchange (IX) operator, has revealed another record-breaking milestone in the amount of global data traffic being exchanged at its locations in 2024. More than 3,400 connected networks exchanged over 68 exabytes of data traffic at DE-CIX’s locations around the world, corresponding to an increase of around 15 per cent compared to the […]

January 23, 2025

How interactive TV has flipped the switch on entertainment value

Not long ago, watching TV meant slouching on the couch, remote in hand, flipping through channels. Audiences were glued to their TV set with little say in what they watched or when. Fast forward to today, and television has changed in its entirety. Interactive features made sure of that, and now viewers have gone from […]

January 21, 2025

De Fontaines named M6+ operational management

Henri de Fontaines will take over the operational management of French streaming platform M6+ in March. Julien Smadja, currently Deputy Managing Director in charge of streaming activities, will leave Groupe M6 on the same date. De Fontaines joined M6 Group as Strategy Policy Officer in 2003. Appointed Company Secretary of Studio 89 in late 2006, […]

January 17, 2025

Survey: 37% Brits envisage no terrestrial TV in 20 years

Research commissioned by Integrated Systems Europe (ISE) polled the nation to discover how Brits envisage everyday life in 20 years’ time, with 61 per cent believing that life will be unrecognisable from the way we live today. Half (49 per cent) think social media will be banned for under sixteens, while 37 per cent believe […]

January 14, 2025

My5 viewing grows at record rate in 2024

Channel 5 has reported that its streaming service, My5, grew at its fastest ever rate in 2024 with Barb TV Viewing Minutes (TVM) for the service up a record 53 per cent versus 2023. This record level of growth was higher than any other PSB streaming service over 2024 (based on Barb TVM year-on-year growth […]

January 10, 2025

Roku surpasses 90m streaming homes

Roku has reported that it surpassed 90 million streaming households in the first week of 2025. Roku is now in nearly half of all US broadband households. “Roku’s extensive scale sets us apart in the streaming industry, with more engagement than any other TV OS platform in the US,” said Anthony Wood, Founder and CEO, […]

January 8, 2025