Due to antitrust concerns raised by the Portuguese Competition Authority (AdC), the targeted advertising platform Playce will be suspended from May 1st. This platform – used by major telecom operators including Meo, Nos and Vodafone – allowed for non-skippable pre-roll 30-second ads to play on set-top boxes before recorded TV programmes. The AdC initiated proceedings […]

ITV has announced its new Proximity Shopper addressable advertising offering and new elements to its Retail Match solution – providing increased targeting and insights for FMCG advertisers through ITV’s advanced self-serve addressable platform Planet V. Proximity Shopper, in partnership with Circana, a market insights company, is now available in Planet V. It provides a dynamic […]

InfoSum, the data collaboration platform, and ITV have announced the extension of their strategic partnership. This renewal follows four years of collaboration that has underpinned ITV’s addressable advertising capabilities. Since 2021, the partnership has enabled ITV to develop sophisticated audience targeting solutions without compromising viewer privacy. This is made possible by InfoSum’s decentralised technology, which […]

Basis Technologies, the advertising automation platform, has announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). IRIS.TV is a content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled data, across the […]

LiveRamp, the data collaboration platform, has announced a partnership with Ocado Ads, the Retail Media Network of the online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media solution. Audience+ will allow agencies and brand partners to leverage Ocado’s first-party shopper data insights via LiveRamp’s technology. They will be […]

The UK’s Competition and Markets Authority (CMA) has launched its first strategic market status (SMS) designation investigation under the new digital markets competition regime which came into force on January 1st 2025. The investigation will assess Google’s position in search and search advertising services and how this impacts consumers and businesses including advertisers, news publishers, […]

Video software provider, Synamedia, and OSN Group, ab entertainment network in the MENA region, have announced the launch of an advanced Connected TV (CTV) advertising proposition, powered by Synamedia Iris, enabling targeted advertising across linear broadcast channels.  With ad-skipping restrictions and fewer ads than other CTV platforms, OSN ensures a higher share of voice (SOV) […]

ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that captures the growth, usage, and adoption of this medium. This latest report is part of a series that has tracked the growth of addressable TV advertising over the last […]

Paramount Global is facing a class action suit alleging it violated user privacy by tracking and sharing subscribers’ viewing history with Meta and TikTok for targeted advertising purposes. Filed in California federal court, the claim seeks at least $5 million in damages. The lawsuit claims that Paramount broke the Video Privacy Protection Act (VPPA), a […]