Advanced Television

LG continues to lead OLED TV market

March 12, 2025

LG Electronics (LG) has reaffirmed its dominance in the premium TV market, leading global OLED TV shipments in 2024 with over 52.4 per cent of the market share. LG has now led the OLED TV market for 12 consecutive years,

According to market research firm Omdia, LG secured the top spot in the global OLED TV market in 2024 by shipping 3.18 million OLED TV units. Notably, fourth-quarter shipments alone surpassed 1.1 million units.

OLED TVs accounted for 45 percent of the premium TV market in 2023, based on models priced at $1,500 and above, marking an 8.5 percentage point increase from 2022. With the market expected to exceed 50 per cent in 2025, LG says it is “committed to driving innovation and maintaining its leadership in the OLED TV industry”.

As demand for larger screens continues to rise, the number of ultra-large OLED TV shipments has also increased, comprising 16 per cent of the entire OLED TV market. LG remains at the forefront, dominating the market with a 57.5 per cent share in 2024 for OLED screens of 75 inches and above, including a selection of 77-inch, 83-inch, 88-inch and 97-inch models.

LG is set to introduce its latest OLED TVs, featuring advancements such as wireless transmission of audio and visual content up to 4K 144Hz with no latency or loss in quality, AI-powered personalisation through webOS, and superior picture quality with enhanced brightness and perfect black levels.

Global TV shipments reached 208.8 million units in 2024, marking a return to growth after three years, with OLED TV shipments rising 8 per cent year-on-year to 6.07 million units. Additionally, LG’s total TV shipments across both OLED and LCD models reached 22.6 million units in 2024, representing 16.1 per cent of global TV market revenue.

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