Advanced Television

Toba Media launches #SayWhat?! FAST channel

April 30, 2025

Toba Media, a venture studio founded by Floris Bauer and Van Toffler that builds and invests in new media brands and channels, has announced the launch of #SayWhat?!, a reality-driven, always-on FAST channel featuring raw social experiments, outrageous challenges, and candid storytelling designed for audiences craving real and unfiltered entertainment. Created in partnership with CUT – the powerhouse behind viral sensations like Truth or Drink, Love in the Dark, The Button, and Lineup – #SayWhat?! showcases the best entertainment of the internet on a bold 24/7 TV experience. #SayWhat?! is available on Sling Freestream and Plex, with more streaming options to be announced soon.

“Since its launch in 2014, CUT has cracked the code of Gen Z entertainment,” said Floris Bauer, Co-Founder of Toba Media. “With viral hits like Truth or Drink, Lineup and The Button, they’ve built a global fanbase of over 30 million by turning real moments into cultural conversations. With YouTube now drawing more viewers than Disney or Netflix, CUT isn’t playing in the margins. For anyone under 40, this is what TV looks like.”

Toba Media has built some of the most recognizable genre-driven brands – DUST, ALIEN NATION, ALTER, HIHO, and CUT. With #SayWhat?!, the company is adding a bold new channel – an always-on entertainment brand built for the way audiences watch today.

#SayWhat?! is an unapologetic celebration of the awkward, the hilarious, and the downright outrageous. What started as an experiment has evolved into a full-fledged TV destination, proof that authenticity wins in the digital age. Leveraging CUT’s massive audience and cross-platform support, #SayWhat?! taps into the viral, binge-worthy content that made CUT a digital juggernaut, with 30M+ followers and 18B+ lifetime video views. Designed for maximum engagement and retention, the channel will focus on bingeable programming blocks, weekend marathons and themed events. This isn’t just another FAST channel – it’s a destination for viewers looking for can’t-look-away entertainment.

Featuring a mix of popular formats, #SayWhat?! programming includes:

Lineup (30 minutes x 139 episodes)

  • A compelling and interactive show where participants are challenged to match people to their characteristics, professions, or secrets based solely on intuition, leading to eye-opening and often unexpected revelations.

Truth or Drink (30 minutes x 109 episodes)

  • A revealing and often hilarious show where participants choose between answering personal and provocative questions with complete honesty or taking a shot, resulting in surprising confessions and memorable moments.

Fear Pong (30 minutes x 53 episodes)

  • A daring and entertaining twist on the classic game of beer pong, where players face a series of outrageous and hilarious dares with every missed shot, pushing their limits and creating unforgettable moments.

Keep It 100 (30 minutes x 41 episodes)

  • A thought-provoking and candid show where individuals answer bold and sometimes awkward questions with complete honesty, revealing surprising truths and sparking genuine conversations.

The Button (30 minutes x 28 episodes)

  • A fast-paced and unpredictable dating game where singles sit across from each other and press a button to swap partners if they’re not feeling a connection, all under the watchful eye of a witty and mischievous talking button.

Love in the Dark (32 minutes x 5 episodes)

  • Can you fall for someone without seeing them? Singles step into total darkness to date using only their voices, personalities, and instincts. But when the lights turn on… will everything change?

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