PubMatic, an independent technology company delivering a digital advertising supply chain, and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected TV (CTV) Marketplace.

Through this partnership, PubMatic will connect advertisers to audiences across Spectrum Reach’s entire footprint. Spectrum Reach offers access to more than 450 streaming and traditional networks and publishers and is already a leading streaming solution in its footprint, reaching nearly 90 per cent of viewers watching, based on Comscore CTV household viewing data of content accessed through televisions connected to the internet. This partnership also will tap into PubMatic’s strong supply path optimisation partnerships, bringing Spectrum Reach even closer to buyers with streamlined efficiency and advanced AI-driven technology, and providing access to additional high-quality, highly performant inventory sources.

“Our partnership with PubMatic gives brands and agencies a new path to execute their campaigns and allows us to transact with marketers in their preferred marketplace of choice,” said Jason Brown, Senior Vice President, Chief Revenue Officer for Spectrum Reach. “The combination of our premium streaming ad inventory across entertainment, live sports and news and PubMatic’s programmatic marketplace strengthens our ability to deliver more value and efficiency for our advertisers.”

“We are thrilled to join forces with Spectrum Reach, a true innovator in the advertising space,” said Abbie Reichner, Regional VP, Customer Success, CTV at PubMatic. “As a trusted source of news and entertainment across the US, we are excited to help Spectrum Reach maximize their advertising revenue so they can continue to invest in valuable content creation. This collaboration will enable us to elevate programmatic advertising by providing advertisers with even more capabilities to reach their target audiences effectively and efficiently.”

The new offering creates added value for agency partners like leading global marketing company dentsu, which partners with PubMatic for its supply path optimization, media curation, sell-side data and identity solutions and will now have direct access to Spectrum Reach’s premium ad inventory through PubMatic. “We are excited to see how this partnership with PubMatic will amplify the reach and impact of Spectrum Reach’s inventory,” said Cara Lewis, Chief Investment & Activation Officer for dentsu. “Streaming has unleashed powerful audience engagement opportunities, and by integrating Spectrum Reach’s premium CTV and addressable linear inventory with PubMatic’s advanced technology, we are poised to deliver unparalleled value to our clients.”

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Categories: Press Releases

Tags: CTV, Pubmatic, spectrum