Herscovici named Plume CEO
April 23, 2025
Plume has announced that Daniel Herscovici will lead the company’s next phase of growth. The SaaS company and consumer experience pioneer says it has selected the longtime innovator in the connected home, broadband, and WiFi sectors as their president and CEO to capitalise on the opportunity presented by increasingly intelligent networks and rising consumer demands.
Herscovici brings decades of leadership experience at the intersection of connectivity, AI, and consumer technology. Prior to joining Plume, he was a partner at Edison Partners, helping scale companies across the B2B and consumer tech landscape. Before that, he spent over a decade at Comcast, most recently as senior vice president and general manager of Xfinity Home, where he drove the creation of smart home, WiFi and IoT products. He has also held CEO and board roles across several leading tech companies.
“Connectivity, security, privacy, and control are the foundation of consumers’ daily lives, and Plume is at the forefront of making connectivity smarter, faster, and easier for everyone,” said Herscovici. “I’ve spent my career building products that enhance consumers’ lives through engaging connected services, and I’m energised to focus on what Plume does best: solve problems before they happen, make technology invisible for consumers, and deliver real, measurable results for our global partners.”
Co-founder Adam Hotchkiss, who had been serving as interim CEO, will transition to chief product officer, continuing to lead Plume’s long-term product vision and technology roadmap.
“It’s been nearly a decade since we started Plume, and while the industry has evolved, our mission remains as strong as ever; to enable CSPs to deliver exceptional connected experiences,” added Hotchkiss. “With Dan’s appointment, Plume’s continuing its momentum into our next chapter with the added experience and execution muscle to match our global ambition. Dan brings a deep understanding of the customer and the opportunity ahead of us.”
Plume’s AI engine learns from billions of interactions to proactively resolve issues, personalise experiences, and adapt in real time.
“Plume is helping to transform broadband and unlock new capabilities in smart spaces and critical infrastructure for some of the world’s top providers,” said Ryan Hinkle, Managing Director at Insight Partners and Plume Board Member. “We are excited to welcome Dan, a seasoned technology leader, as CEO and look forward to partnering with him and the leadership team on Plume’s continued evolution as a category-defining intelligent WiFi platform.”
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