Roku announces new TVs, streaming/smart home devices, software features
April 23, 2025
Roku has unveiled a new device lineup and software updates designed for streamers.
“As we step into the new streaming-first era, our focus at Roku is where it’s been since day one: redefining what streaming can be,” said Anthony Wood, CEO and Founder at Roku. “With our intuitive interface, unmatched scale and insights, and cutting-edge innovation, the full Roku Experience doesn’t just meet expectations—it sets a new standard. I’m proud of how far we’ve come, and I’m even more excited about where we’re headed next.”
“Our mission remains the same—to deliver better TV for everyone,” added Mustafa Ozgen, President of Devices, Product & Technology at Roku. “With this new device lineup and beyond, we are changing the future of television, with streaming that is seamless, innovative, and enjoyable.”
Roku’s latest updates
Latest product and platform enhancements
· The Roku Experience enhanced: New features across Roku’s intuitive platform make streaming smoother and more personalized. New content discovery updates include a “Coming Soon to Theaters” row, personalized sports highlights, and more.
· Roku’s new streaming players: Roku is introducing two new streaming players, the Roku Streaming Stick and Roku Streaming Stick Plus. These new devices are the most compact sticks on the market—over 35 per cent smaller than other brands—all without compromising performance or speed.
· New Roku-made TVs: Roku is bringing unique hardware innovations and under-the-hood enhancements across Roku-made TVs, delivering great TV for everyone.
· Deeper connectivity in the home: Roku Smart Home products, along with Roku’s purpose-built Smart Home OS, are designed to make your home smarter and safer. With no plugs required and impressive battery life, the new Roku Battery Camera and Roku Battery Camera Plus are perfect for any outdoor or indoor space.
· Roku TV program expands to projectors: Roku announced an all-new Roku TV Smart Projector reference design, available to all Roku TV partners. More details coming soon.
Roku global highlights
· New Roku Players come to Canada: Roku is expanding the Roku player lineup to Canadians with the launch of the Roku Streaming Stick and Roku Streaming Stick Plus.
· New Roku Players and Sports Zone to launch in Mexico: In the coming weeks, the Sports Zone will launch in Mexico, delivering a one-stop hub to catch all your go-to games. In addition, the Roku player lineup will feature two new models: Roku Streaming Stick and Roku Streaming Stick Plus.
· New Roku Players coming to the UK: Roku is updating the Roku player lineup in the UK, with the launch of the Roku Streaming Stick and Roku Streaming Stick Plus.
· Roku Players lineup expanding in Central and South America: The Roku player family will be updated with the addition of Roku Streaming Stick and Roku Streaming Stick Plus in Argentina, Chile, Colombia, Peru, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, and Panama.
· New Roku Players in Brazil: Roku will introduce the Roku Streaming Stick and the Roku Streaming Stick Plus in Brazil. The new players come with upgraded features and offer an even better streaming experience.
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