RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, has announced the appointment of Laura Stephens as Head of Agency Sales UK. With over a decade of experience in digital, her appointment comes at a significant growth stage for the business. Having recently launched its Relevant Marketplace (RMP) solution, which delivers next-level engagement for every impression, RAAS LAB is scaling its AI-powered technology in the market with a talented team at its core.

Stephens joins RAAS LAB from Sharethrough, where she coordinated the sales team in its work with Dentsu and Omnicom and assisted in the company’s launch and expansion in the EMEA region.

In the new role, Stephens will lead RAAS LAB’s agency sales team and forge strategic partnerships with existing and new partners to enhance revenue and market profile. This includes educating agencies and their brands on RAAS LAB’s solution, which aligns targeting and creative in real-time at the impression level to deliver ads that feel like a seamless part of the user’s media experience.

Stephens commented: “I’m very excited to join the high-achieving team at RAAS LAB and advance its journey as a fast-moving and disruptive scale-up. Redefining addressability and premium media performance, RAAS LAB’s AI technology is truly unique in the market. I can’t wait to play my part in helping our partners leverage the solution to drive hyper-relevance at scale across the customer journey – achieving for agencies and their brands the outcomes that matter.”

Guy Jackson, Chief Commercial Officer of RAAS LAB, added: “Working with Laura has been a long time coming.  Her reputation speaks for itself, with an unmatched drive and tenacity for growing the business’s footprint within the agency landscape. We’re incredibly happy to bolster our team with such a key player to help continue our redefinition of media performance as we move into the era of AI.”

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Tags: dentsu, Omnicom