Pro-copyright consumer education body The Industry Trust for IP Awareness’s ‘Moments Worth Paying For’ campaign is presenting an exclusive message ahead of Sony Pictures’ release Karate Kid: Legends, directed by Jonathan Entwistle, hitting the big screen nationwide on May 28th.

In new and exclusive content, Jackie Chan, Ralph Macchio and Ben Wang – the stars of Karate Kid: Legends – will ensure audiences are set to experience the action-packed film on the big screen and support their local cinema.

“We are delighted to be partnering with the Industry Trust this summer to celebrate the release of Karate Kid: Legends,” commented Ian George, Managing Director (UK & Ireland) of Sony Pictures Entertainment. “We honour the many, many experts who have created a fun-for-all-the-family film, full of heart and sensational choreography. The cinema is a world of imagination and possibility, and we believe that sharing the big screen with friends and family can make every moment legendary.”

“It’s great to see Karate Kid: Legends take to the ring in the latest Moments Worth Paying For campaign, reminding audiences that the big screen is the ultimate way to experience action, drama, and storytelling at its best,” added Liz Bales, Chief Executive at British Association for Screen Entertainment and The Industry Trust for IP Awareness. “With the return of such a beloved franchise, and an amazing cast in Jackie Chan, Ralph Macchio and Ben Wang captivating a new generation, this campaign reinforces the power of cinema in bringing people together for unforgettable moments. Thank you to Sony Pictures Entertainment for their support in making this happen, and to DCM, Pearl & Dean UK and Ireland, and members of the UK Cinema Association for their continued dedication to the big screen experience.”

Karate Kid: Legends is the sixth movie in the franchise and is set three years after the events of the popular Netflix spin-off series Cobra Kai which concluded earlier this year.

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Tags: jackie chan, Karate Kid: Legends, Moments Worth Paying For, Ralph Macchio, Sony Pictures, The Industry Trust for IP Awareness