Canela.TV, the AVoD service for US Hispanics, is joining XUMO’s roster of  channels. The free, ad-supported XUMO TV service brings together digital streaming content across 12 genres, featuring live and on-demand entertainment. Canela.TV is available on channel 501.

“Canela.TV is changing the way Latinos can feel represented and learn more about Hispanic culture through entertainment,” said Isabel Rafferty, CEO & founder of Canela Media. “Targeted to Spanish speaking television viewers and dual language households, Canela.TV is continually adding new content to bring Hispanic entertainment into every home. We are excited about joining XUMO’s growing suite of channel offerings.”

Canela.TV’s content will augment XUMO’s array of free, digital channels, reaching millions of unique monthly viewers, including a younger, multilingual demographic.

“Canela.TV is an exciting new addition to XUMO’s channel line-up with its diverse and high-quality Hispanic programming,” added Stefan Van Engen, SVP of programming and partnerships at XUMO. “We look forward to working with Canela to bring this engaging content to our growing multicultural audience.”

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Tags: avod, canela, US Hispanic, Xumo, Xumo TV