Mattel expands digital presence with full lineup of FAST channels
April 2, 2025
Mattel has officially launched its full lineup of FAST channels across current partnering platforms in the US, with more expansions planned for 2025 and beyond, as the company continues to expand its digital presence.
The channels bring hours of family-friendly content to fans of Mattel’s iconic and beloved IP, offering easy access to popular shows and entertainment at no cost:
In June 2024, Barbie and Friends debuted on Samsung TV Plus, followed by Hot Wheels Action in September and Mattel Jr in December 2024.
By December 2024, Barbie and Friends and Hot Wheels Action were also made available on Vizio WatchFree+, Plex, and TCL TV+.
Most recently, Mattel Jr launched on Plex in February and on TCL TV+ in March.
In less than a year since their FAST channel debut, these successful launches mark Mattel’s growing appeal on the FAST ecosystem, which has seen a surge in popularity, providing fans with a fun and immersive viewing experience and momentum for Mattel’s digital content offering.
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