DOGTV Networks, the recently rebranded company behind the app and subscription service DOGTV, has launched Unleashed by DOGTV, a new FAST and YouTube channel streaming a variety of free content for dog lovers and pet parents.

At launch the channel is available on Amazon’s Fire TV in the US and Tugo TV in the US and Canada, plus streaming live around the world on DOGTV’s YouTube channel. Unleashed by DOGTV will also soon be available on TCL International and Anoki AI’s LiveTVx (for GoogleTV devices), with more FAST and AVoD services to follow.

Unlike DOGTV, which has primarily focused on providing science-backed on-demand content for dogs to watch to help relieve boredom, stress and separation anxiety, Unleashed by DOGTV is a 24/7 streaming channel for dog lovers and owners. It offers expert-led, fun educational shows, as well as exclusive lifestyle and adoption programmes, heartwarming stories, documentaries and movies. There is currently more than 250 hours of programming for the launch period, with new titles created by DOGTV Networks added every week. Movies are regularly acquired through an ongoing relationship with Filmhub.

Beke Lubeach, CEO at DOGTV Networks, commented: “After more than 10 years of DOGTV and getting to know this market and its loyal audience better than anyone, the time felt right to reveal a new corporate banner with DOGTV Networks and share our intentions to expand our business, starting with Unleashed by DOGTV. We are incredibly excited to begin this new FAST channel and AVoD offering’s journey, and we hope it will quickly have a global pawprint across numerous platforms and be readily available to dog lovers all over the world. Dogs have such a unique place in our hearts and, without a doubt, must be one of the most significant and popular niche interest areas – making them a perfect topic for our fast-moving content world and digital distribution. With a ready-made, dedicated global audience and a booming interest in pet wellness, coupled with our wide-ranging expert-led and exclusive programming, Unleashed by DOGTV will prove not only the perfect destination for dog lovers but also a compelling prospect for sponsors, advertisers and other potential partners.”

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Tags: Amazon Fire TV, avod, dogtv, FAST, TCL