The United States Tennis Association (USTA) has announced a multi-year extension and expansion of its partnership with IMG, the sports marketing agency. The new agreement will see IMG represent and advise the USTA on both the international and domestic media rights of the iconic US Open Tennis Championships. The USTA has been working with IMG […]
A consumer study from Parks Associates titled Streaming Sports: The Fan Experience offers an analysis of how US households are consuming sports content, detailing subscription trends, churn drivers, and interest in various service tiers and interactive experiences. The research of 8,000 US internet households shows ESPN+ is the clear leader in sports-specific streaming services, with […]
DirecTV is launching three new Genre Packs and two new Mini-Pack Add-ons in the US. These streaming options complement the launches of MySports in January and MyFree DirecTV in November 2024. Genre Packs and MyFree DirecV are available now through the directvstream website and will be available through device partners and the DirecTV website in […]
ESPN and Major League Baseball (MLB) will part ways after the upcoming MLB season, ending a 35-year relationship between the sports TV giant and league, and bringing some prime sports rights to the market. “We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN’s coverage super-serves fans,” an ESPN […]
ESPN and Major League Rugby (MLR) have reached a multiyear media rights agreement, bringing professional rugby to the US across ESPN platforms. Live coverage begins on February 15th as the 2025 season kicks off with five matches. Under the agreement, all regular season and playoff games will stream live on ESPN+, with a select number […]
The Walt Disney Company has reported revenues increased 5 per cent year-on-year in Q1 to $24.7 billion (€23.7bn). Operating income rose 31 per cent from a year earlier to $5.1 billion. The company reported 178 million combined Disney+ and Hulu subscriptions, an increase of 0.9 million vs Q4 fiscal 2024. However, Disney+ subscribers were at […]
The ACC, the US intercollegiate conference, and ESPN have renewed their long-term media partnership. Disney-owned sportscaster ESPN has exercised its option to extend the league’s base rights agreement and ESPN will continue as the ACC’s media partner through the 2035-36 academic year. “We appreciate the ongoing partnership with ESPN and their enduring commitment that further […]
ESPN and the World Surf League (WSL) have announced an expanded rights agreement with live coverage of the 2025 Championship Tour on ESPN+ across the US, and now Latin America on Disney+, including Mexico, Peru, Argentina and the Caribbean (excluding Brazil, El Salvador and Costa Rica). This year, all twelve Championship Tour (CT) competitions and […]
ESPN’s 2025 NFL Divisional Round presentation delivered a record-breaking audience across ESPN platforms in the US, as the Houston Texans at the Kansas City Chiefs on January 18th became the company’s most-watched NFL game of all-time. The 32.7 million viewers surpass every NFL on ESPN game, playoffs and regular season, since 1987 (38 seasons), the […]
DirecTV is launching MySports in the US – a tailored package of channels for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 metro areas, including:New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, and others. The availability of MySports will expand into […]