Smartclip, RTL Hungary tech partnership
Smartclip, RTL Group’s adtech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linear advertising capabilities. As part of this collaboration, RTL Hungary has adopted smartx — smartclip’s holistic, full-stack ad-server and supply-side platform (SSP). This technology allows RTL Hungary to merge linear and digital TV, delivering […]