In the first quarter of 2023, 5G adoption continued to set a torrid pace, putting the fifth generation of wireless cellular technology on track to add nearly a billion new connections each year. Data from Omdia and industry trade body 5G Americas indicates strong penetration in the North American market, even as new 5G network […]

Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]

Origination has become of even greater strategic importance to Netflix as it builds its worldwide footprint and faces competition from the owners of the biggest content catalogues in the world (US studios) and deeply entrenched local players. Analysis from Omdia of PlumResearch data reveals the importance of originals in the US and other key Netflix […]

Omdia research has benchmarked the leading cloud platforms in the games industry. Omdia’s Market Radar: Cloud Platforms for Games 2023 finds that the market for cloud and related services in the games industry will be worth over $12 billion in 2023. The report analyses in detail the capabilities of the seven leading players in this […]

Research from Omdia reveals the majority of movies and series adaptations originating from games IP are animation. Japan has maximised opportunities from cross-media IP for decades, with Pokémon being the highest-profile global success. Some three quarters (72 per cent) of video-game adaptations since 1982 were from animation, with 65 per cent of these adaptations coming […]

The Central and Eastern European (CEE) market is on track to reach $42 million (€39.3m) in free ad-supported streaming TV (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. […]

María Rua Aguete, Omdia’s Senior Research Director at Media and Entertainment and Technology Fellow, told delegates at the Cine & Tele Pro event in Spain that cinema would stay strong when compared with FAST TV, despite the FAST channel explosion. The event heard Rua Aguete update Omdia’s data from a similar event in Miami in […]

The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3 billion (€2.1bn) in 2027 according to the latest research from analyst firm Omdia. “MENA is generating worldwide interest in the online advertising market thanks to the immense growth potential linked to the UAE and […]

The two Chinese giant TV panel makers, TCL and Hisense, have gained significant market share according to data from Omdia’s TV Display & OEM Intelligence Share. The paid now hold a 24 per cent market share for their Q1 2023 trading, and up from 22 percent for the same period last year. A 4-year average […]

Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3 billion (€5.7bn) in 2023 according to research from analyst firm Omdia. With the largest market of FAST channels, 80 per cent of revenue is expected from the US. However Omdia’s exclusive research has revealed that the UK, Canada, and Australia are major growth contenders […]