The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has announced its decision to award Kantar Media the contract to deliver the Swedish television & online video audience measurement currency service. The contract followed a competitive tender process and will see Kantar Media build a new nationally representative panel of 2,700 reporting households. The new […]

Kantar Media, the specialist in audience measurement and data, has announced that Prime Video has joined its Cross-Platform View service in Spain, which delivers audience insights across linear and streaming on-demand services. “We are delighted to welcome Prime Video to the growing list of clients who find value in our expanding range of solutions,” commented Antonio Wanderley, CEO […]

Data from Kantar Media TGI is showing that 9 per cent of UK adults say they usually watch political programmes on TV, which equates to around 5 million people.  That is a higher proportion than those that watch chat shows, science programmes or arts & culture series. Digging into this 9 per cent, the data […]

Kantar Media, the specialist in audience measurement and data, has appointed Lucy Bristowe as CEO, UK & Western Europe. She will take up the post in June, reporting to Patrick Béhar, Global CEO. Bristowe succeeds Louise Ainsworth, who recently announced she would be stepping down after six years at the helm. Bristowe joins Kantar Media […]

The majority of Spaniards (78.4 per cent) prefer to watch linear FTA TV over pay-TV or streaming. A report made by Dos30′ using Kantar Media and Comscore data further reveals that the country’s traditional linear TV operators -Atresmedia, Mediaset, RTVE, Regional channels – provide the most-watched TV channels. Including thematic DTT channels, the number of […]

TGI Global Quick View 2024 data from audience measurement specialist Kantar Media, which surveys 80,000 people in 37 countries, shows that cost is trumping content as the most important criteria for consumers. Almost half of those surveyed rated subscription prices as a significant factor when choosing streaming services (49 per cent), while 43 per cent […]

Kantar Media, a specialist in audience measurement, has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market. The new contract, which will run until the end of 2027, extends Kantar Media’s partnership with the Romanian TV industry, having run […]

Data from Kantar Media has revealed the most tweeted about TV programme/series of 2020 overall was ITV’s Good Morning Britain (with 4,930,926 tweets) followed by Love Island (3,172,459), BBC Breakfast (1,812,446), Question Time (1,666,730) and live FA Cup football coverage (1,376,162). Love Island also topped the list of most tweeted about live broadcast shows, with […]