The Connected TV (CTV) video streaming industry in the US operates a massive data-driven surveillance apparatus that has transformed the television set into a sophisticated monitoring, tracking and targeting device, according to a new report from lobbying group the Center for Digital Democracy (CDD). How TV Watches Us: Commercial Surveillance in the Streaming Era documents how CTV […]
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level. With the fragmentation of the media […]
Quorum, the unified data optimisation platform for marketers and publishers focused on driving actions, outcomes, and commerce at scale, has announced the closing of its Seed funding round. The investment, which includes Crush Ventures and Dudley Fund, will help Quorum to accelerate growth and innovation. Quorum is known for cross-channel programmatic media optimisation to help […]
CTV industry specialist Wurl has published The CTV Trends Report 2024 – a data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can […]
tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]
Omdia’s latest findings reveal a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales. Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms. Roku is at the forefront of the CTV […]
The Digital Advertising Alliance (DAA) has released new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers and CTV companies use the ubiquitous AdChoices Icon to provide consumers with information and control around interest-based advertising on CTV devices. This new AdChoices supplement […]
LG Ad Solutions has announced the launch of Innovation Labs, a division that is says will focus on “developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalisation, and hyper-customisation for viewers”. Under the leadership of Chief Technology Officer Dave Rudnick, the Innovation Labs will develop new technologies and methodologies to enhance […]
AdTech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a 97 per cent video completion rate and astounding 11,700 QR scans. Conceptualised and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar Hrithik Roshan, enhanced with an […]
Statara Solutions, a data analytics and customer intelligence solutions provider, has announced a partnership with Proximic by Comscore. This collaboration will integrate Proximic’s viewership-based contextual targeting data into Statara’s Media Platform, significantly enhancing planning and buying capabilities for connected TV (CTV) and cross-platform campaigns. “We are thrilled to partner with Proximic by Comscore to bring […]