Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in advertising sales automation and workflow software. Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite […]
Integral Ad Science (IAS) has released its fifth annual Industry Pulse Report, revealing trends that it predicts will shape digital media in 2025 and the biggest challenges on the industry’s horizon. Conducted in partnership with YouGov, the survey leverages 250+ US advertisers, agencies, publishers and platforms, providing key insights surrounding the adtech landscape, the growth […]
FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and dynamic experiences, including transactional and gamified ad formats, are part of Fubo’s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert […]
As the mid-market sector gains momentum, StackAdapt, a multi-channel programmatic advertising platform, is making strides in empowering advertisers with premium targeting capabilities and is seeing substantial advertiser growth in connected TV (CTV) placements and other high-impact channels. With a strong focus on regional expertise and category-specific insights, StackAdapt empowers marketers to reach their target audiences […]
MobileFuse, the in-app, CTV and DOOH advertising platform, has announced a strategic partnership with ID5, the identity provider for digital advertising. MobileFuse stands as the one of the first in-app SSPs to adopt the ID5 ID, helping advertisers target and reach audiences and publishers uncover new revenue opportunities – despite the realities of signal loss. The […]
Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for advertisers to reevaluate traditional TV models and re-centre the consumer in the CTV conversation. Change the way you CTV offers new and unique data from actual consumer TV behaviour, paired with buy-side qualitative insights, that attempts […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimise advertising at the infrastructure level. Earlier in 2024, Innovid launched Harmony to bring together industry leaders […]
Innovid, an independent CTV advertising and measurement platform, and Alltold, a technology player building AI to understand bias, stereotypes, and inclusion in creative content, have announced the release of The State of Representation in CTV Advertising. Combining Innovid’s view of the streaming universe with Alltold’s Responsible AI technology, the report is an analysis on inclusivity […]
Hightouch, the composable CDP, has announced a new solution to streamline and accelerate Connected TV advertising. This unified offering empowers advertisers to target, match, and measure first-party audiences across the fragmented CTV landscape of DSPs, OEM platforms, and measurement tools. “We’ve helped brands like PetSmart, Warner Music, and WeightWatchers use their data to drive incremental […]
Lemma, an omnichannel platform for emerging media, and Taiv, an AI-powered innovative video technology company, have announced a strategic partnership that will transform venue-based and connected TV (CTV) advertising. This alliance combines Lemma’s advanced programmatic capabilities with Taiv’s technology for high-impact video ads in bustling bars and restaurants. This partnership marks a significant leap forward […]