RTL AdAlliance has revealed the fourth edition of its annual study – TheNew Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the fast-changing video content and advertising landscape, providing valuable insight into evolving viewing habits across 14 European markets and the US. The research […]
RTL AdAlliance has launched its AdManager – a self-service platform launched and operated by the international media sales house of RTL Group. This platform gives international advertisers direct, scalable entry to video content by some of the most demanded European broadcasters and media brands. With the same comfort advertisers know from social ad buying and […]
RTL AdAlliance, RTL Group’s international media sales house, has announced updates to its leadership and organisational sales structure. Following the departure of Simone Blei, Artur Kobryn has been appointed as Vice President International Sales with immediate effect. RTL AdAlliance says that his extensive experience and strategic vision position him to lead the company’s international sales […]
The latest TV Key Facts report from RTL AdAlliance, the international sales house of RTL Group, highlights the synergies between technology and human creativity in the evolving advertising landscape. Despite the growing influence of digital platforms, television maintains its strength, adapting to new technologies while preserving its unique ability to connect with audiences. In this […]
From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group. IP Österreich will merge its full portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of many European media brands and the premium content of the […]
RTL AdAlliance, RTL Group’s international sales house, has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition. The Manifesto shares essential recommendation pillars to underline the strengths of local media, simplify access for international advertisers, and ultimately reach its full potential. Iconic and long-standing media brands from Europe are […]
RTL AdAlliance, the international ad sales house of RTL, has presented the results of the third edition of The New Life of the Living Room research. The study provides an in-depth view on Europeans’ attitude towards video content and for the first time compares the habits of video consumers in 11 European markets with those […]
RTL AdAlliance, the international media sales house of RTL, and Wurl, a provider of data-driven solutions for CTV, have partnered to accelerate advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, […]
RTL AdAlliance, RTL Group’s international media sales house, has announced its commitment to support mediaforgrowth, a UK-based media capital firm designed for growth-stage start-ups aiming to expand through mass-media channels and strategic media partnerships. mediaforgrowth supports founders to raise their first round of media capital via its flagship MFG Fundraising Programme. The programme offers a […]
RTL AdAlliance, the international sales house of RTL Group, has published the findings of research into SMEs and their attitude towards Addressable TV advertising (ATV), suggesting they are particularly relevant to sales houses and agencies that broker ATV to small and medium-sized enterprises. The results show how mid-sized companies in Germany engage with ATV advertising, […]