RTL AdAlliance has revealed the fourth edition of its annual study – TheNew Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the fast-changing video content and advertising landscape, providing valuable insight into evolving viewing habits across 14 European markets and the US. The research […]

Smartclip, RTL Group’s adtech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linear advertising capabilities. As part of this collaboration, RTL Hungary has adopted smartx — smartclip’s holistic, full-stack ad-server and supply-side platform (SSP). This technology allows RTL Hungary to merge linear and digital TV, delivering […]

RTL Group has announced its audited results for the year ended December 31st 2024. Group revenue was stable at €6.25 billion (2023: €6.23 billion). Group revenue was down 1.5 per cent organically compared to 2023, mainly due to content business Fremantle. TV advertising revenue was stable at €2.35 billion (2023: €2.36 billion). After a positive […]

Public and private television broadcasters are working together with associations and organisations to develop a framework for the market launch of DVB-I in Germany. The aim is to create the conditions to simplify the transformation of linear television into streaming. “The new DVB-I TV standard will soon merge streaming and traditional television to an even […]

RTL AdAlliance has launched its AdManager – a self-service platform launched and operated by the international media sales house of RTL Group. This platform gives international advertisers direct, scalable entry to video content by some of the most demanded European broadcasters and media brands. With the same comfort advertisers know from social ad buying and […]

For the 2025 season, RTL, in partnership with Sky Sport, will again broadcast seven races as well as eleven qualifying sessions and one sprint race of Formula 1 live on free TV. On the other race weekends, the qualifying or the sprint can be viewed live on RTL+. For the season opener in Melbourne, RTL […]

Magenta TV is expanding its entertainment portfolio, making the RTL+ streaming service available to customers in Austria. RTL+ offers a range of reality shows, feature films, series, films, live sports and podcasts.When ordering RTL+ in combination with TV M or TV L, all existing or new customers can subscribe to the service at a discounted […]

Deutsche Telekom and RTL Group’s business unit, RTL Deutschland, have announced an agreement to renew their cooperation in streaming, which started at the end of 2020, for another five years. Under the terms of the agreement, RTL+ Premium is automatically included in most price plans of Deutsche Telekom’s TV offer, MagentaTV, without additional fees for […]

RTL AdAlliance, RTL Group’s international media sales house, has announced updates to its leadership and organisational sales structure. Following the departure of Simone Blei, Artur Kobryn has been appointed as Vice President International Sales with immediate effect. RTL AdAlliance says that his extensive experience and strategic vision position him to lead the company’s international sales […]

smartclip, RTL Group’s adtech business, and M6 Publicité, the advertising sales house of Groupe M6, have announced a strategic technology partnership. smartclip’s advanced adtech solutions will progressively be integrated into M6 Publicité’s adtech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028. Similar to the recently announced technology partnership […]