The latest Advertising Association/WARC Expenditure Report, which collects advertising revenue data across the entire media landscape, forecasts UK adspend will grow by 15.2 per cent in 2021 to reach a total of £27 billion (€31bn). This will recover the entirety of 2020’s £1.8 billion decline and is expected to precede a 7.2 per cent rise […]
Just over a year since lockdowns and other distancing measures were first widely enacted, proprietary data from omnichannel advertising Mediaocean reveals how major advertisers responded to the crisis. The analysis suggests an economy with pent-up energy, keen to stimulate consumer confidence and renewed growth as the world begins to see a route towards the end […]
The Media Quality Report for H2 2020 from digital ad verification specialist Integral Ad Science (IAS), which provides global benchmarks for viewability, brand safety and ad fraud across digital environments and channels, suggests that amid turbulent times, UK brand risk increased across all media environments in H2 2020. Brand risk on desktop display rose 3.2 […]
Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85 per cent making CTV a key part of their video […]
As the world grapples with the ongoing ramifications of the Covid-19 pandemic, the digital advertising sector continues to show tremendous resilience. According to the newly-released IAB Internet Advertising Revenue Report, conducted by PwC, digital advertising revenues increased by 12.2 per cent in 2020 compared to 2019. “The second half of 2020 made up for the […]
Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum jointly to offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralised customer data ecosystem, and […]
Video software provider Synamedia has unveiled Clarissa, which it says is the industry’s first business insights solution to take a holistic view of traditional pay-TV and OTT businesses and reveal critical behavioural and consumption insights. Business managers without data science skills can now unlock untapped potential and find new connections in their data to make […]
Zenith forecasts video entertainment advertising will shrink by just 0.2 per cent in 2020 across ten key markets this year, according to its Business Intelligence – Video Entertainment report. Video entertainment adspend will far outperform the ad market
Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have fully recovered until 2022. The report downgrades July’s 2020 forecast from a return-to-growth of 16.6 per cent […]
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker. Fifty-four per cent of respondents are no longer deferring campaigns and levels of optimism about the current business environment have improved. Twenty-one per cent […]