A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption and social identity. As the generation that scrolls streams, and shapes trends in real time, Gen Z is redefining the way brands, media and influencers engage with audiences at the intersection […]
RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, has announced the launch of the Relevant Marketplace (RMP). As the first solution of its kind in the industry, the RMP enables advertisers to optimise creative message and ad placement in unison via an Inventory Curation platform to deliver […]
Tubi, Fox Corporation’s ad-supported streaming service, has released findings from The Stream 2025: Audience Insights Shaping Streaming. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a dive into the changing streaming behaviours of US consumers, especially Gen Z, and how marketers can reach these audiences amid the shifting […]
Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]
National CineMedia (NCM), the cinema advertising platform in the US, has introduced its newest product offering, Bullseye – the latest addition to its NCMx suite, leveraging AI-generated creative to deliver dynamic, hyper-localised messaging at scale. By integrating key signals such as designated market area, geo-targeting, local offers, and audience insights, Bullseye enables advertisers to optimise […]
As it reaches its 75th season, Formula 1 is enjoying impressive initial sponsorship growth of 10 per cent versus 2024 as cryptocurrency and SAS/software players compete to support teams, reports Ampere Analysis. The popularity of Netflix’s Drive to Survive series is partly responsible for the growth in profits for another year. Trackside, a flurry of […]
Bitmovin, a provider of video streaming solutions, has announced a strategic partnership with Ad Insertion Platform (AIP), an innovator in advanced ad insertion technologies. The collaboration will integrate Bitmovin’s Player with AIP’s DAIConnect for Server-Side Ad Insertion (SSAI) and its new product, AdBlendr, for Server-Guided Ad Insertion (SGAI) to ensure seamless ad delivery and optimised […]
ShowSeeker, the ad tech company behind Pilot – the cloud-based, all-in-one campaign and order management platform – has announced a partnership with Viamedia, the US independent digital and linear advertising rep firm. Viamedia will adopt ShowSeeker Pilot as its primary ad campaign and order management system, streamlining operations across a network of more than 100 […]
datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, has been granted a U.S patent for the proprietary technology behind its reach and frequency tool, precisionX. The patented technology powers exposure models of linear audiences, enabling the convergence of traditionally siloed channels, including linear, addressable and digital. “Today, the lack of control over […]
TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most important influence by far among a variety of different media platforms (traditional & digital including streaming), through all […]