iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to unlock a new level of transparency, speed and performance tracking to the TV and streaming marketplace.

Outcomes at Scale has been developed to help the buy and sell side gain rapid insights into performance and share a common metric that proves the value of investment.  Paramount, the global media, streaming and entertainment player is the first to invest, embrace and integrate iSpot’s Outcomes at Scale into its ad sales and advanced audience product offering.

“The ability to deliver automated outcomes seamlessly across platforms is incredibly transformative,” said Travis Scoles, EVP of Advanced Advertising at Paramount. “While traditional metrics like GRPs remain important, they often serve as proxies for impact. Delivering proof of performance at scale is the roadmap for the future of the industry.”

iSpot’s Outcomes at Scale is a feed that enables publishers to provide advertising customers an almost immediate view into how verified, on-screen ad impression delivery to audiences connects to a brand’s key sales performance metrics such as store visits, online activity, ticket purchases and more. The solution was designed to reduce the barriers of time and expense for brands that want to obtain attribution and help democratise access to lower-funnel performance metrics for the advertising industry at large.

“Offering attribution at scale doesn’t just speed up the time to critical insight for brands and enable better in-flight optimisations, it can change the buying process from a conversation about reach to one about impact,” added Stu Schwartzapfel, EVP of Media at iSpot. “Now, instead of waking up and checking how campaigns are pacing for on-target reach, buyers can see how investments are performing as campaigns progress and allocate dollars on what’s working.”

Participating brands gain access to conversion-rate tracking that enables them to see which programmes, day parts and audience segments generate the best response to ad campaigns in time for publishers to offer flight optimisations to drive better performance and outcomes.

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Tags: advertising, iSpot, paramount