Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that its measurement solutions accounted for 22 per cent of its $33.1 million (€33m) total Q2 revenue, highlighting the company’s commitment to meeting the current and future needs of advertisers in an increasingly converged […]

Last quarter, growth on Twitch, YouTube Gaming and Facebook Gaming begin to slow down. That trend continued in the lastest quarter, with all three platforms seeing a decline in growth compared to the previous quarter, according to Streamlabs and Stream Hatchet’s Q2 2022 Live Streaming Report. Twitch continues to be the largest live streaming platform, […]

Streaming adoption throughout Europe continues to grow at a rapid pace, according to the Q4 2021 State of Streaming: Europe report from streaming media continuous measurement platform Conviva. While Europe as a whole experienced a 20 per cent increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44 per cent […]

The Streaming Video Alliance, a global technical association developing solutions to address technical challenges in delivering a high-quality video experience at scale, has announced that new technical specification documents have recently been approved and are immediately available to the public. The Configuration Interface, produced by the Open Caching Working Group, is a series of three documents […]

The increased shift of audience attention from linear TV to streaming/CTV holds great potential for both advertisers and broadcasters, according to audience measurement platform AudienceProject. In a blog post following the publication of the company’s study, Insights 2022 – Linear TV and streaming, which looks at the current state of linear TV and streaming consumption […]

Almost half of Brits (48 per cent) have revealed they are planning to watch more TV via streaming over the Christmas holidays, compared to usual, according to research commissioned by adtech company, The Trade Desk. Nevertheless, whilst the appetite for content over Christmas is strong, almost one in five (18 per cent) report that they […]

Fans are enjoying more music today than ever before, according to the findings of Engaging with Music 2021, from trade body IFPI, which represents the recording industry worldwide. Report highlights include: Fans make their own listening choices thanks to streaming – The main reasons fans gave for their engagement with streaming were being able to choose their […]

The UK’s Competition and Markets Authority (CMA) has announced its intention to launch a market study into music streaming. Following discussion by the CMA Board, CMA will now carry out work to consider and develop the final scope of the market study, before formally launching it as soon as possible. The CMA has written to […]

Personalised smart services specialist Plume has released data and insights into smart home trends resulting from increases in the number of devices, types of devices, hours used and data used across smart homes. This comes as it surpasses what it says is a major milestone: more than 1 billion unique client devices have been managed […]

The pandemic was the catalyst for streaming services, which gained traction amongst a broader range of consumers, according to The Gauge, research firm Nielsen’s new monthly total TV and streaming snapshot. Over the last year, several traditional media companies entered the streaming space, taking advantage of their vast video libraries and launching just in time […]