Channel Factory, the brand suitability and contextual advertising platform, has appointed Luca Di Cesare to Head of Innovation EMEA. In this newly created role, he will spearhead AI-driven innovation. Di Cesare takes on this new role in addition to his existing responsibilities as Regional Director for Italy, Spain, and Portugal.

As Head of Innovation EMEA, Di Cesare will lead R&D, collaborating with regional leadership and marketing to streamline the implementation of new solutions and product updates across EMEA. His focus will be on further advancing brand suitability and introducing AI-powered premium formats that drive higher ROI for brands.

“With over 20 years in the digital sector, Luca has not only witnessed the rapid evolution of advertising technology, he’s delivered several high profile and innovative tech solutions that have elevated how Channel Factory contributes to the success of its clients,” said Mattias Spetz, Global President, Channel Factory. “His thorough commercial expertise and strategic insight will be instrumental in driving innovation in his new role, ensuring exceptional outcomes for our clients. Di Cesare’s focus will be on delivering a higher return on investment for brands through enhanced campaign performance.”

In particular, Di Cesare will develop products that adapt to the ever-changing online media ecosystem, particularly in the social space. This includes supporting the development of Channel Factory’s AI-powered tools to cut wasted spend, boost lead quality, and lower CPL by placing ads in high-intent moments and leveraging curated channels beyond standard platform segmentation, including on Meta.

“My core focus in this new role will be pushing the boundaries of innovation while building on my existing work at Channel Factory in the conscious and sustainable space, I believe that brands can drive business while also making a positive impact on the world their consumers live in,” said Di Cesare.

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Tags: channel factory, emea