Barb, the audience measurement specialist, has launched the first set of overnight commercial spot ratings in beta, working with Clearcast and AdSignal. Barb awarded Clearcast with the contract to deliver interim overnight commercial spot logs in December 2023, following a competitive tender process. The logs are delivered in conjunction with AdSignal. AdSignal monitors Barb-reported commercial […]
Netflix series Adolescence has become the first streaming show to top the UK’s weekly TV ratings. The first episode of the crime drama was watched by 6.45 million people in its first week, according to ratings body Barb, citing data from March 10th to March 16th. This is the largest audience for any streaming TV […]
Barb, the audience measurement specialist, has announced that Disney+ has become the latest VoD service to join its Advanced Campaign Hub. Advanced Campaign Hub leverages Barb panel and first-party insights in combination with census-level impressions supplied by participating VoD services. This enables users to forecast the unduplicated reach and frequency delivered by campaigns on linear […]
Barb, the audience measurement specialist, has appointed RSMB to build a new analytics system that will support full-cycle campaign planning and reporting on linear and VoD services. The new system will be a web-based interface where Barb clients can access and export data from Barb’s pre-campaign planning and optimisation tool, Advanced Campaign Hub and post-campaign […]
Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has announced an initiative to expand its measurement of the YouTube content that people watch via TV sets. Barb has reported how people use a TV set to watch content on YouTube that’s distributed by TV companies since 2021. Working […]
An audience of 7.3 million tuned in to watch Magic Light Pictures’ animated special, Tiddler on BBC iPlayer and BBC One, according to BARB 28-day figures. Premiering on Christmas Day on BBC One, Tiddler had the highest audience share for a Magic Light Pictures film since The Gruffalo in 2009. Tiddler is the latest animation to the multi-Oscar-nominated production company’s […]
Barb has announced its collaboration with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. Following the invitation to tender, which was issued in July 2024, and building on a prototype created in-house, Barb has appointed media advisors MediaSense to set […]
Barb, the UK organisation that compiles audience measurement and television ratings, has released data from its Establishment Survey showing that 20 million UK homes (68.3 per cent) had access to an SVoD service in Q4 2024. This is a slight dip from 20.1 million UK homes (68.8 per cent) in Q2. Barb has again shared […]
Barb, the audience measurement and television ratings organisation, has announced the commissioning of two prototypes and two new data sources for Barb Panel Plus, which extends Barb’s use of big data sets for integration with panel data. In May 2024, Barb issued an ITT for Barb Panel Plus, covering three components: Methodology – design of […]
The latest Barb viewing data shows that Gavin and Stacey: The Finale (which aired on BBC1 on Christmas Day) is at 20.9 million viewers after 28 days, whilst Wallace and Gromit: Vengeance Most Fowl (which also premiered on BBC1 on December 25th) has reached 21.6 million views after seeing a huge uplift with audiences, particularly […]