Advanced Television

ITVX

ITV retiring ITVBe; launching ITV Quiz

ITV2 is set to become the linear home of all of ITV’s most popular reality series as they move from the retiring ITVBe brand to the digital channel in June. The likes of The Only Way is Essex of The Real Housewives of Cheshire will join a schedule of returning formats and new commissions which […]

April 16, 2025

ITV advances partnership with Unified Streaming

ITV is expanding its tech collaboration with Unified Streaming, the Amsterdam-headquartered video delivery software company. New projects in ITV’s pipeline, developed in tandem with Unified Streaming, will serve to bolster ITV’s tech evolution and refinement, and help the broadcaster provide an even more enjoyable viewing experience for ITV viewers. Unified Streaming technology facilitates the delivery […]

April 15, 2025

ITVX hits 1bn streams in Q1

ITVX has achieved a record-breaking billion streams in a quarter for the first time. ITV’s flagship soaps Coronation Street and Emmerdale have had a strong start to the year, with 124 million streams on ITVX. Soap viewing is up +35 per cent on Q1 2024, off the back of strong storylines and making episodes available […]

April 7, 2025

ITV orders more Fresh Cuts

Fresh Cuts is back and for 2025, and ITV is seeking to commission six People of Colour (POC) led and/or Deaf, Disabled or Neurodivergent (DDN) led production companies to each produce one individual x 22 mins, unscripted programme for ITV’s YouTube channel and ITVX. ITV are looking to commission one-off programmes that can be shown […]

April 4, 2025

ITV to air An Evening with Elton John and Brandi Carlile

ITV has announced An Evening with Elton John and Brandi Carlile, a new primetime concert special featuring live performances, stories about the pair’s careers and their enduring friendship, plus an intimate look at their new collaborative album, hosted by Dan Levy. The music special will air on April 19th on ITV1, ITVX, STV and STV […]

March 27, 2025

ITV acquires Lionsgate’s Fake

The romance-scam thriller Fake is set to air exclusively on ITV1 and ITVX. All episodes of Fake will be available on ITVX from April 20th. The series will also air weekly on Saturday nights on ITV1 from April 26th. Lionsgate licensed the series to ITV1 and ITVX. Fake is inspired by the bestselling book of […]

March 13, 2025

ITV sees growth in Studios and digital revenues

ITV has reported that 2024 group total revenue was down 3 per cent at £4.14 billion (€4.94bn), with growth in total advertising revenue (TAR) offset by the expected decline in ITV Studios revenue. Group external revenue was down 4 per cent at £3,4 billion. Group adjusted EBITA was up 11 per cent in 2024, reflecting […]

March 6, 2025

ITV launches Auto Match

ITV and Carwow, the online destination for car changing, have announced their new retail commerce partnership – Auto Match. A new advertising solution available through ITV’s advanced self-serve programmatic platform Planet V, it will empower car advertisers to connect with known active car buyers through ITVX. Auto Match, TV’s first dedicated commerce solution in the […]

March 4, 2025

ITV announces new series Time is Money with Sara Davies

The start of 2025 marks another stellar period for afternoon game shows on ITV1 and ITVX, with programmes such as The Chase, Deal or No Deal, Lingo and Tipping Point continuing to dominate the daytime TV landscape. Off the back of this success, ITV Daytime is also announcing brand new show Time is Money hosted […]

March 3, 2025

ITV launching Loose Women, Off Script visualised podcasts

ITVX is launching two new podcasts inviting audiences to immerse themselves further into the worlds of three of its most popular shows – Coronation Street, Emmerdale and Loose Women. Launching in March across ITVX and YouTube, Loose Women: The Podcast (produced by ITV Studios Daytime) and Off Script…Coronation Street & Emmerdale (produced by Lifted Entertainment, […]

February 20, 2025