Precise TV, the contextual video ad tech platform driving business outcomes for brands, has announced the launch of PACE (Precise Audience Content Evaluator) – a video advertising solution for audience targeting and measurement for under-18 demographics. Designed to enhance transparency and precision in advertising to kids and families, PACE empowers brands to reduce wasted media […]

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has announced the appointment of Jerry Buhlmann as Non-Executive Chairman. Buhlmann brings more than 40 years of experience at the intersection of media, advertising and technology, and will work closely with Precise TV cofounders and co-CEOs, Christian Dankl and Nadav Shmuel, to […]

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits, buying journey behaviours and purchase decisions of US parents and their kids aged two to 12 years old (Generation Alpha). “It’s important to put into context […]

Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]

Precise TV, the contextual video company driving business outcomes for brands, has released its latest Precise Advertiser Report: Kids (PARK). With the help of research agency Giraffe Insights, the report looks at US media consumption habits, buying journey behaviours and purchase decisions of parents and kids aged two to 12 years old (Generation Alpha). Major […]

Precise TV, the contextual video company, and Giraffe Insights, a kids and family research agency, have released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits and purchase decisions of parents and kids aged two to 12 years old, aka Generation Alpha. The latest bi-annual PARK report confirms YouTube remains […]

Findings from the Precise Advertiser Report: Kids report from research agency Giraffe Insights indicate that YouTube dominates most categories in terms of viewership and performance, with nine in 10 kids surveyed saying they consume YouTube content. Furthermore, 84 per cent of kids say YouTube is the main way they consume video content, with 40 per […]