LA-based interactive television company PTV Corporation is launching its wholly owned interactive television channel on the Sky DTH platform in the UK and Ireland.

The company’s channel is styled as the world's first multi-play dynamic pricing television commerce platform. Its proprietary programming is a fast-paced, competitive, trading floor atmosphere that provides live, real-time auctions combined with live video, designed to create a completely interactive television viewing experience.

IPTV’s channel combines traditional TV commerce elements seen on Liberty Media’s QVC Network and IAC/Interactive Corporation’s Home Shopping Network along with dynamic pricing mechanisms found on websites such as e-Bay and TV game shows such as The Price is Right. The Company expects that its can bring a new level of interactivity to the millions of Sky viewers through programming that resembles more of a gaming experience or competitive sport than a traditional television shopping show.

IPTV Corporation develops its video commerce technologies for use on wireless, satellite and broadband-based Internet protocol television platforms.

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Categories: Articles, Broadcast, DTH/Satellite, IPTV, OTT