DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]

Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]

Young people (15–24-year-olds) in Sweden spend an average 55 minutes per day watching videos on social media. This accounts for nearly half of all online video consumption for this group. This finding is presented by Mediavision in its third-quarter analysis of the Swedish TV & streaming market. Social video is available on platforms such as […]

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]

Cloudflare, the connectivity cloud company, has published its fifth annual Year in Review, exploring global Internet insights and security trends during 2024, accompanied by a deeper dive on the most popular Internet services. Cloudflare’s 2024 Year in Review underscores how every year, as more people and devices connect to the Internet, global traffic surges (up […]

A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion (€1.71tn) – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent […]

Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, Baby Boomers’ big digital shift. Boomers, defined for this report as adults born between 1946 and 1964 (ie those aged between 60 and 78 today), do not […]

The use of video on social media has significantly increased in Sweden. Unlike traditional media, the content is dominated by short clips presented in endless feeds, according to Mediavision’s latest analysis of video on social media. Platforms like Facebook, Instagram and YouTube offer similar formats, but TikTok has emerged as a leading player in the […]

Meta, owner of Facebook and Instagram, has unveiled Orion, its new AR glasses, which it says “bridges the physical and virtual worlds, putting people at the centere so they can be more present, connected and empowered in the world”. Showcased by Meta CEO Mark Zuckerberg during the company’s annual Connect conference, the Orion glasses enable […]

Channel 4 Sales’ Social Branded Ents team is launching a new social series dedicated to celebrating Ireland’s warmth and hospitality in a new collaboration with Tourism Ireland, for their second partnership in the last two years. After Stand Up Road Trip – a series launched in 2023 featuring comedians Suzi Ruffell and Seán Burke – the […]