Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms are looking to address this by expanding beyond audio, with a greater focus on creators and video content, according to WARC Media’s Global Ad Trends report titled Podcast media sets sights on video boom. Alex Brownsell, […]

Enterprise influencer marketing platform CreatorIQ has released its Winning Strategies in Streaming: How Industry Leaders are Harnessing Creator Marketing report, which highlights the increased role creators play in driving tune-in and combatting churn. The report leverages CreatorIQ’s proprietary data, insights and industry-standard Earned Media Value (EMV) metric to uncover valuable insights into the creator marketing […]

With a cost-of-living crisis potentially looming for millions of people around the world, and inflation rates of some countries top 10 per cent, there are signs of music subscribers cutting back on their subscriptions. But how heavily is this going to affect the different platforms in the Music on Demand (MoD) market, asks marketing data […]

Data from Voices, the marketplace for hiring voice over talent, has revealed that in 2021 just over 50 per cent of its business customers are actively using voice overs for online advertising. Voices also revealed that 81 per cent of podcast listeners, if advertised to, will conduct some form of search or engage in a […]

In February 2021, Spotify announced two more acquisitions in the podcasting business: Podsights, an advertising measurement tool, and Chartable, an analytics platform for podcast publishers. The streaming giant clearly stays on target by adding these podcast technology companies to the long list of its latest investments in podcasting, notes a report from Dataxis. In fact, […]

According to Craig Armer, Strategic Insights Director at Kantar, 2022 could be the year Amazon dethrones Spotify as the UK’s biggest music streaming platform.  Kantar’s Entertainment on Demand study into the UK’s music habits has uncovered the following trends: 53 per cent of UK consumers with a music streaming subscription have a Spotify account, compared […]

Podcasting, a growing sector of the media ecosystem, is increasingly drawing interest from global consumers, advertisers, publishers, and media companies. Global podcasting ad revenues increased more than 65 per cent annually from 2016-2019, and by 2023 the podcast industry will boast nearly two billion regular listeners, according to forecasts from Altman Solon. The podcasting wave […]