Prime Video is expanding the selection of live sports available in the UK by launching a Pay-Per-View (PPV) marketplace to purchase live football matches with no Prime membership or long-term commitment required, beginning with the arrival of Ligue 1 McDonald’s from February 22nd.

Football fans in the UK will be able to purchase the biggest Ligue 1 McDonald’s matches through Prime Video, featuring teams such as Paris Saint-Germain, Olympique Lyonnais, Olympique de Marseille & AS Monaco, at a cost of £2.49 per game.

Sports fans in the UK can use their existing Amazon billing details to purchase up to three Ligue 1 McDonald’s fixtures per match-week through to the end of the season, beginning on February 22nd as AJ Auxerre face Olympique de Marseille, before Olympique Lyonnais host Paris Saint-Germain on February 23rd. The upcoming ‘Le Classique’ between Paris Saint-Germain & Olympique de Marseille on March 16th will also be available for a one-off cost of £2.49, as the Ligue 1 league leaders face their closest competitor, managed by Roberto De Zerbi. Prime Video customers will see this selection of available French football matches in the Sports home-page on the Prime Video app. Once they have bought a Ligue 1 McDonald’s match it will appear in the ‘Live & Upcoming’ carousel on the homepage.

“This brings football fans on Prime Video more choice and flexibility, allowing them to enjoy new leagues and teams at a low-cost, without the need for long-term commitments or subscriptions,” commented Tim Wood, Head of Rights and Business Affairs, Prime Video Sport, EMEA. “This new marketplace will connect major sports competitions with millions of households who are actively using Prime Video to stream, rent and buy sports and entertainment.”

Martin Aurenche, Chief Media Officer at LFP Media, added: “We are delighted to finalize this landmark agreement with Prime Video, and to extend our successful collaboration to another territory. Ligue 1 fans in the UK will benefit from Prime Video’s extensive reach, with matches made available in a highly innovative way. This marks another step forward in our pursuit of new business models, following the successful launch of our DTC platform, Ligue 1 Pass, in the UK a few months ago.”

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Categories: Articles, Content, Pay TV

Tags: football, ligue 1, Prime Video, UK