Amid the current challenging economic climate, brands must navigate rising costs while consumers seek to manage their spending. Only one in three consumers feel they have discretionary income after essentials, while 88 per cent hope to maintain or reduce spending across most categories this year (Source: DCM/everyday people 2025). This makes it more important than […]

The Cultural Power of Cinema is the latest edition of Digital Cinema Media’s (DCM) Building Box Office Brands series, created in partnership with Burst Your Bubble. The study reveals cinema’s leading role in co-viewing experiences (98 per cent) and how brands using the medium can in turn maximise commercial and social impact. Against a backdrop […]

Pro-copyright consumer education body The Industry Trust for IP Awareness’s ‘Moments Worth Paying For’ campaign is presenting an exclusive message for UK and Irish audiences from the six lead cast members of Dungeons & Dragons: Honour Among Thieves, ahead of its release in cinemas on March 31st. In the exclusive and brand-new content, the cast […]