Advanced Television

Maria Rua Aguete

Data: Can YouTube save the cinema?

Cinema revenues worldwide are projected to reach $34 billion (€31.4bn) in 2025, a significant decline from the $42 billion recorded in 2019. This was a key takeaway from data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during her presentation at FED España. According to Omdia research, only 44 per cent […]

March 28, 2025

Research: Entertainment & commerce reshaping digital media landscape

According to Omdia, online consumer spending is set to reach $4.4 trillion (€4.03tn) in 2025, with the US contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the US accounting for $2 trillion of total online expenditure. Maria Rua Aguete, Senior Research Director at Omdia, presented the data at the Connected […]

March 12, 2025Colin Mann @ Connected TV World Summit

Forecast: Netflix set to surpass YouTube in video revenue

Netflix is on track to surpass YouTube in total video revenue for the first time in 2025, according to Omdia data presented at MIP TV London 2025. As of 2024, YouTube remains ahead, generating $42.5 billion (€40.6bn), while Netflix recorded $39.2 billion. However, in 2025, Netflix is projected to overtake YouTube, reaching $46.2 billion, fueled […]

February 27, 2025

Forecast: LatAm FAST revenues at $569m by 2029

Latin America’s media and entertainment industry is projected to grow by 9.4 per cent in 2025, reaching $55 billion (€52.7bn), significantly outpacing the global average of 6 per cent growth and exceeding the 3.3 per cent growth expected in the US. Nearly half of these revenues will stem from streaming video, which is forecast to […]

January 28, 2025

Forecast: Brazil to take third place in FAST revenue

At MIPCOM 2024, Maria Rua Aguete, Head of Media and Entertainment at Omdia, highlighted Brazil’s rapid rise in the free ad-supported streaming TV (FAST) market. Brazil is projected to triple its FAST revenue from $119 million (€110m) in 2024 to $303 million by 2029, and the country is set to become the third-largest FAST market […]

October 28, 2024

Analysis: Korean, Spanish content tops Netflix non-English viewing

Korean and Spanish titles are the most viewed non-English language content on Netflix, according to Omdia’s What We Watched: A Netflix Engagement Report for H1 2024. Korean titles now account for 8.71 per cent of all non-English language content consumption on the platform, with Spanish-language content following closely at 7.11 per cent. This popularity represents […]

October 18, 2024

Research: Nearly 1bn UHD TVs shipped

Research from Omdia reveals that nearly 1 billion UHD TVs have been shipped globally, with the majority still in use. This analysis along with other key entertainment trends will be presented at IBC2024, where Omdia has once again been selected as the official research partner for the third consecutive year. The global status of UHD […]

September 4, 2024

Research: Instagram more popular than Netflix, TikTok in US

Consumer research from Omdia has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the US, establishing itself as the second most popular video service among American users. According to Omdia, YouTube maintains its position at the pinnacle of video streaming […]

June 20, 2024

Research: Free streaming increases lead over SVoD

Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]

March 14, 2024

Research: Social video apps favoured by Spain’s under-25s

Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]

June 29, 2023