BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and celebrates the art of storytelling in video games. It’s the third campaign delivered by the partnership and is releasing in cinemas ahead of the 21st BAFTA Games Awards on April 8th. […]
Premiership Rugby has seen a significant rise in young fans with almost a million new supporters aged 18 to 34 versus 12 months ago. According to YouGov Profiles, 14.3 million people in the UK hold an interest in Gallagher Premiership Rugby – this represents an increase of 13 per cent since 2023 – and is […]
Around three quarters (76 per cent) of young men in the UK are worried about the impact of social media on young men’s mental health, but almost as many are optimistic that it can improve – with two thirds (66 per cent) of young men in the UK saying that they feel social media can […]
America’s trust in the media has plateaued over the last few years with only around one-in-three Americans saying they trust the news. Harrison & Hunter Agency Partners, the digital PR & content marketing agency, visualised the percentage of Americans who trust (or distrust) various news organisations. Data is sourced from a 2024 YouGov survey commissioned […]
Moloco, a specialist in operational machine learning (ML) and performance advertising, together with independent research company YouGov, has announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point […]
A YouGov survey commissioned by EE has revealed that two fifths (38 per cent) of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. Furthermore, the research highlights the true exposure to hate that kids suffer with today across the […]
Racing series Extreme E delivered significant audience growth in 2023, rising to a global audience of more than 144 million viewers, according to an analytics report from YouGov. The increase in the series’ audience figures stems from a thrilling third season, where a record five-teams competed for the 2023 Extreme E championship at the final […]
Integral Ad Science (IAS) has partnered with YouGov to survey digital media experts from both advertisers and publishers to understand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2024. The report highlights the key trends that are expected to shape the digital advertising industry in the next year. […]
Amazon will soon introduce advertisements on its Prime Video streaming service. The company has said its subscribers in the UK, US, Germany and Canada will see ads from early 2024 unless they subscribe to a higher tier. Ads will be introduced across other markets such as France, Mexico and Australia later in 2024. YouGov data […]
YouGov Sport has published its Economic Impact Study for Extreme E’s Hydro X Prix held in Scotland back in May, which has revealed the championship’s positive financial impact on the area.The Economic Impact Study shows that the series’ Hydro X Prix contributed a £31.06m total economic boost to Scotland. Extreme E raced in the former open-cast […]