Advanced Television

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Report: Streaming engagement drops, but quality improves

NPAW, the specialist in video intelligence, has released its full 2024 State of the Industry Report. The report shows that global VoD engagement dropped after a strong H1, but Q4 did improve compared to Q3. Overall 2024 saw slightly lower engagement vs 2023 with viewers watching less titles and for a shorter time. Meanwhile, global […]

April 22, 2025

Report: VoD buffer ratio decreases by 54%

The first six months of 2024 saw a large global increase in quality of experience, with a 54 per cent decrease in buffer ratio for VoD services, compared to the same period last year, according to NPAW’s H1 2024 Streaming Industry Report. This KPI illustrates a worldwide shift in the quality of streaming video services. […]

August 8, 2024