Google is taking the first steps toward turning its powerful advertising network, which places ads on hundreds of thousands of Internet sites, into a system for distributing content, and more ads, across the Web. It is introducing a service to allow websites in its ad network to embed relevant videos from some YouTube content creators. […]

The 2008 Beijing Olympic Games will lift television's share of the global advertising market to record levels next year, despite the medium losing market share in North America and parts of Europe, reports the global media buying and planning group ZenithOptimedia. According to Zenith's World Advertising Expenditure Forecast, worldwide television advertising spending in 2008 will […]

UK Television could soon have longer advertising breaks under proposals being considered by Ofcom. ITV1, Channel 4 and Five are currently not allowed to show more than an average of seven minutes of advertising an hour. But Ofcom is discussing raising the limit. The watchdog said it was reviewing the rules at a time when […]

Pudding Media, a start-up based in California has introduced an Internet phone service that will be supported by advertising related to what people are talking about in their calls. But unlike Internet phone services that charge by the length of the calls, Pudding Media offers calling without any call charges. The trade-off is that Pudding […]

The Thailand Cable TV Association is hoping that the ratings agency Nielsen will agree to measure audiences for local satellite TV channels to help them better position their content with media buyers, agencies and advertisers. Association members nationwide are expecting the Government to pass the new Radio and Television Broadcasting Act by the end of […]

MultiMedia Intelligence has reported that the new media opportunity of Internet advertising, Internet TV, IPTV advertising, mobile TV advertising and in-game advertising will grow to $41 billion (E29bn) worldwide by 2011. This will more than double the new media advertising segment of 2007, which collectively will reach almost $18 billion worldwide in 2007. The $185 […]

The UK television advertising market will grow by up to 2 per cent this year, Channel Five owner RTL predicted as it said Five’s new digital spin-off channels boosted its audience share. Five’s family of channels recorded an audience share of 6.3 per cent in the first half of the year to June, with 5.5 […]

The Hispanic audience's growing power in US television was confirmed when Nielsen, the ratings group, said it would scrap a segregated system for measuring viewers and include Latinos in its main tally. The decision is a victory for Univision, the US's largest Spanish-language broadcaster, and Telemundo, a rival network owned by NBC Universal, which had […]

IBM sales representatives in Singapore, Malaysia and Australia will from Thursday staff the company’s virtual Business Centre in Second Life an online world where millions of participants create alter egos called avatars, buy property and interact with one another. The real reason why we’re doing this is because we do feel the beginning of a […]

Google, which is trying to figure out how to carry ads on its YouTube service without disaffecting viewers, has unveiled its InVideo advertising programme – a vehicle for potential advertisers to reach YouTube’s 130 million viewers. Trial sponsors include 20th Century Fox and Warner Music. Sponsors and video publishers apply to participate at through YouTube. […]