LG Ad Solutions integrates with Amazon Publisher Services
April 10, 2025
LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on all LG Smart TVs – available through Amazon Publisher Direct on Amazon DSP.
Now, advertisers, brands, and agencies on Amazon DSP have the ability to engage audiences with increased precision across LG Channels premium inventory in the US – leveraging advanced targeting capabilities and reporting tools to drive measurable results.
“Our integration with Amazon Publisher Services underscores ongoing transformations in the digital advertising marketplace and streaming viewership at large,” said Kelly McMahon, SVP of Operations at LG Ad Solutions. “This extension of our programmatic offering unlocks new opportunities for marketers to blend data, creativity, and personalisation at scale to drive meaningful outcomes with engaged audiences on the biggest screen in the home. We’re excited to expand our relationship with Amazon as part of our continued commitment to a DSP-agnostic strategy – ensuring we remain flexible and focused on delivering what matters most to our advertisers, including those who work with Amazon.”
With over 350 live channels available in US and thousands of on-demand movies and series spanning sports, news, kids entertainment, lifestyle content, and more, LG Channels is an exclusive streaming service for LG Smart TV users.
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