Hollyoaks, Channel 4’s flagship soap, is keeping viewers gripped and coming back for more, as it enjoyed strong viewing for the start of July with figures up +21 per cent YOY alongside a growth in 16-34 viewing of +8 per cent YoY. These figures contain Channel 4 viewing in the previous 12 months, reflecting that Hollyoaks viewership has continued to flourish, following the move to become a digital first show.

VoD figures have also helped the youth-skewing soap’s growth, increasing over +50 per cent YOY and in addition, E4 share has increased +18 per cent in the same period. In the first week of July, the digital-first soap’s share was up +61 per cent YoY [474k / 3.48 per cent] on E4.

These viewing highs have been driven by an array of new and established storylines, including the ongoing, sensitive sibling sexual abuse storyline, coupled with the drama that has been brought to the screen with Executive Producer, Hannah Cheers, at the helm.

Hollyoaks will shake up its schedule this autumn. The series will jump-forward a year when it moves to three-episodes weekly in September with further details of the schedule switch-up coming soon.

Ben Wadey, Channel 4 Commissioning Executive for Hollyoaks, commented: “Hollyoaks is firing on all cylinders, and these fantastic ratings – including an astonishing 50 per cent increase in VoD views – are proof of that. We’re thrilled to see such a positive response from viewers who have been captivated by a mix of sensitive issues and heart-pounding drama. We’re confident that the upcoming stunt and time jump will only further fuel the show’s momentum as we sail into our new schedule pattern The future is incredibly bright for Hollyoaks.”

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Categories: Articles, Consumer Behaviour, Content, Research, VOD

Tags: Channel 4, hollyoaks, vod