Ad-funded streaming subscriptions (HV0D), continue to grow in Sweden. Currently, close to 400,000 households have chosen to acquire at least one streaming service that is partly financed by advertising. Even though HVoD is a relatively new concept, growth has been strong during the year. Since the beginning of 2024, Mediavision reports a growth of 40 per cent.

“Times have been financially challenging for Swedish households in recent years, which partly explains the diminishing growth for TV streaming subscriptions,” commented Marie Nilsson, CEO at Mediavision. “It is probably one of the reasons why many people appreciate the lower prices that advertising services offer.”

“This development also means a redistribution in the streaming market as a whole,” continued Nilsson. “In order to compensate for the lower prices, both advertising revenue and an increased number of subscribers are required. Today, several of the largest actors in Sweden offer HVoD, and Viaplay is the latest to launch such a subscription. Four out of the five largest streaming services now have HVoD as an option, and there are strong indications that more actors will follow.”

“TV advertising is something that most people are used to, so it is not surprising that streaming services also seek advertising revenue. This becomes especially important as the costs of content production and sports rights rise sharply. For the streaming market to continue to develop, greater revenues are required,” Nilsson concluded.

Other posts by :

1. Russian satellite tumbling out of control
2. FCC boss praises AST SpaceMobile
3. Rakuten makes historic satellite video call
4. Rocket Lab confirms D2C ambitions
5. Turkey establishes satellite production ecosystem
6. Italy joins Germany in IRIS2 alternate thoughts
7. Kazakhstan to create museum at Yuri Gagarin launch site
8. AST SpaceMobile gets $42 or $1500 price target
9. Analyst: GEO bloodbath taking place

Categories: Advertising, Articles, Broadcast, VOD

Tags: advertising, mediavision, sweden, vod