Comcast Technology Solutions (CTS) has announced the launch of Comcast MediaExpress, a centralised VoD management and distribution service for content providers. Comcast MediaExpress enables content owners to distribute their VoD entertainment titles into the top OTT, pay-TV and social platforms through delivery centrally managed by CTS. Backed by the scale of CTS, content owners can now simplify and streamline their VoD distribution and monetisation efforts across their subscription AVoD, SVoD, TVoD or FAST partners.

Comcast MediaExpress serves as a single platform to ingest video, metadata, and supporting files for centralised management and distribution. Content providers only need to integrate with Comcast MediaExpress for mass distribution of their VoD titles to reach all the leading platforms, including the most popular FAST Channels and streaming video services.

“Now, more than ever, media and entertainment companies are looking for the most efficient ways to manage and distribute their short form and long form video across a highly fragmented landscape of digital destinations,” commented Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. “It’s a daunting task even for the most technically sophisticated programmers, broadcasters, and film studios, but it’s what CTS was built for. Comcast MediaExpress provides efficiency, scale, and reliability for their VoD distribution efforts, so even more of their creative energy can stay focused on content creation and monetisation.”

“Content owners today face substantial pressure to efficiently reach both legacy TV and streaming platforms while reducing operating costs – and still maintaining the flexibility needed to adapt to the evolving needs of today’s viewing audiences,” added Paul Erickson, Principal Analyst, Media and Entertainment at Omdia. “In today’s competitive and financially-pressured market, there’s a priority to find solutions that reduce operational complexity and drive increased efficiency, without sacrificing reliability or scalability.”

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Categories: Articles, Broadcast, Services, VOD

Tags: Comcast, cts, FAST, vod