Latin American ISPs can now bypass the biggest challenges in delivering premium OTT services – technology infrastructure and premium content. New York-based OTT technology vendor, Setplex, and LatAm-based content brokers, Publicidad Multimedia, have formed a strategic alliance to deliver a comprehensive solution combining Setplex’s integrated OTT platform with Publicidad Multimedia’s content acquisition expertise.

ISPs in Latin America face multiple hurdles in delivering compelling TV services to subscribers. Premium content licensing complexity remains a key barrier, as many ISPs lack the expertise and relationships needed to negotiate rights with major global and regional programmers, delaying market entry and hindering competitiveness. Content costs also vary significantly across markets, making it challenging for ISPs to know the right pricing for their particular footprint and market(s). Since subscribers demand live TV channels as a core service, with VoD being a complementary feature, channel negotiations are key to building a successful platform.

The Setplex-Publicidad Multimedia alliance addresses these challenges by integrating advanced OTT streaming technology with streamlined content acquisition strategies, offering ISPs a faster, more efficient route to market for their online video service.

What the Alliance Delivers:

Advanced OTT Technology from Setplex:

• A cutting-edge OTT platform to deliver seamless live TV and VoD services
• Branded and customizable apps for multi-screen experiences
• Robust content delivery and analytics tools to optimize service performance.

Premium Content Access from Publicidad Multimedia:

• Expertise in negotiating content rights with leading programmers such as Disney, Ole Distribution, Warner Media, and Televisa among others.
• Established relationships with major Latin American content owners, enabling faster and more cost-effective licensing.
• Proven success in securing content for LatAm ISPs.

Nelson Hulett, Regional VP, LatAm for Setplex, commented: “This alliance eliminates traditional barriers, offering a comprehensive, market-ready solution for ISPs across Latin America. By integrating Setplex’s advanced OTT technology with Publicidad’s content acquisition expertise, we empower ISPs to launch competitive online video services faster and more efficiently.”

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Categories: Press Releases

Tags: LatAm, OTT, setplex, vod