Italy’s audiovisual market reached nearly €15 billion in 2023, a 3.9 per cent increase from the previous year, according to a report by eMedia and Istituto Bruno Leoni. When factoring in consumer spending on hardware and internet access, largely driven by audiovisual consumption, the sector’s value could be as high as €36 billion. A key […]

TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most important influence by far among a variety of different media platforms (traditional & digital including streaming), through all […]

A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion (€1.71tn) – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent […]

The UK government is to scrutinise the future of linear TV broadcasting, as new research shows that some viewers could be excluded from the general shift towards online viewership. Senior representatives from Ofcom, TV broadcasters, infrastructure operators and organisations representing audiences will form a new working group, convened by Media Minister Stephanie Peacock MP. It […]

iSpot, the TV measurement company, has announced an integration with TikTok to help brands gain a view into the audience reach that the short-form video platform delivers compared to US linear TV viewers. The first solution is now widely available to marketers via iSpot’s Unified Measurement Platform, which verifies and measures TV advertising across hundreds […]

A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured. The study – Profit Ability 2: the new business case for advertising – was commissioned by Thinkbox from Ebiquity, EssenceMediacom, Gain Theory, Mindshare, […]

NPAW, a specialist in video streaming analytics, has announced the findings of its 2023 Video Streaming Industry Report, revealing a significant year of engagement and quality improvements for the industry. The most notable finding of the report is the consolidation, in the second half of the year, of the upward trend in daily user engagement […]

Video intelligence leader NPAW tapped into US customer data to determine the impact the Thanksgiving festivities had on streaming consumption. NPAW compared the streaming numbers for the holiday period (November 23rd-26th) against the seasonal average (November 1st-22nd). The analysis revealed a drop in unique subscribers for VoD and Linear TV content (3 per cent and […]

In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 22 per cent to almost half (45 per cent) according to findings by Ampere Analysis. Based on proprietary consumer research carried out with 54,000 adults aged 18-64 across 28 markets worldwide, the findings […]

The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]